THE NEWSLETTER
First of all, you should know that a newsletter is an informative email sent by a company to talk to customers about it’s activities, news and offers. While giving advice, sharing interesting information, etc. This is an indirect way of promoting a business.
Today, English is one of the most used languages on the Internet as well as in the professional world. It’s mastery has become a necessary skill in order to successfully boost a career. That’s why at The Inspire Academy we help you write newsletters in English that you can then share. This would allow you to improve at the same time the image of your company, while expanding its customer base.
A newsletter can demonstrate your expertise and build confidence in your company as a potential supplier. To establish leadership, include articles that cover important issues in your market sector or share information on industry research. Provide details of any conferences where your company is making a presentation.
You can use newsletters to promote products and services or launch new products. Including information on special offers helps reinforce the effect of your advertising and promotional campaigns. Running special offers exclusive to readers enhances the value to the newsletter.
Issuing newsletters at regular intervals, weekly or monthly, helps you maintain contact with customers and prospects between purchases or sales calls.
A blog is an online diary or journal located on a website.
The blog does not have the same utility as a corporate website (it is less official). Its content is classified by dates, it can simply contain text or multimedia. It will make it possible to disseminate information in a direct way, the goal being to obtain reactions from the Internet users, but also to interact with them. It is compared to a virtual showcase that helps the good management of communication. Keywords can then help to get a better visibility of the company.